The consequences of the EU price transparency policy

Following the ban on unfair commercial practices and the strengthening of cooperation between producers, the European Commission has proposed a third element for a fairer food supply chain, namely:

Collect more intensively prices of agri-food products at the various stages of the food supply chain to see how prices are determined.

'If prices are more transparent, different actors can make more conscious choices and there will be a better understanding of price formation and the development of trends in the food chain. More transparency can lead to better business decisions - such as better risk management - and can increase confidence. "

This is a fairly official language for, as we would say, the opening up of markets by providing insight into the pricing in those markets.

The measures have recently been approved and will apply from 1 January 2021. They will initially apply to the meat-, dairy-, wine-, grains-, oilseeds and protein products-, fruit and vegetables-, olive oil- and sugar sectors.

The data will be collected by the Member States and reported to the Commission, which will make it available through their channels.

The ambition of DCA-Markets is to record data for all agricultural chains. Where that price information is missing, DCA-Markets will develop systems to meet that need. As a Price Reporting Agent, we are already making various quotations for dairy, pigs, manure, etc. We are therefore in discussions with various bodies to be able to contribute to the ambitions of the European Commission with regard to a fair chain and price transparency in the agricultural sector.

Are you curious how we as DCA approach and guide the above? Or would you like to ‘spar’ with us to solve similar challenges within your company or sector? Then call 0646265874 or mail to